Optima IDX

Add IDX search, lead capture, dynamic listing galleries, and more to your Wix, Squarespace, or custom website

Eureka IDX Search with Universal Search Bar

Fast, Reliable IDX Search for Your Wix, Squarespace or Custom Website

HTML “wrapper” or iframe integration provides a seamless solution for your real estate website

Quick Setup

Developers can easily apply HTML site branding to all IDX pages in one step, or use framing.

Seamless Integration

Choose from multiple page sizes and color schemes to best fit your site design. Style the design with CSS for a perfect fit with your site.

Any Screen - Any Place

A fully responsive design provides an attractive and welcoming search experience on all mobile devices.

iHomefinder Email Alerts Signup Page Example

ACCOUNT Features

IDX Search

  • Property Search Form
  • Advanced Search Form
  • Polygon Search (draw-on-map)
  • Open Homes Search Form
  • Interactive Map Search
  • Address and MLS ID Search
  • Quick Search Widget
  • Free-Text Search Form with Auto-Suggest Widget
  • Customizable City and Zip Code Lists
  • Open House Search

Listings Display

  • Property Gallery Slider – Customizable Grid
  • Featured Properties Slideshow (JavaScript Widget)
  • Custom Search Slideshow (JavaScript Widget)
  • Featured Properties Page
  • Sold/Pending Properties Page
  • Supplemental Properties Page
  • Unlimited Saved Search Results Pages (“Markets”)
  • Gallery Widgets (Saved Searches and Featured Properties)
  • Community Pages
  • Enter and Display Off-Market Listings

Property Details

  • Listing Feature Details
  • Schools Information (GreatSchools.org)
  • WalkScore with Map – local amenities, attractions, public transportation, and more
  • Interactive Map
  • Large Photo Support with Retina-quality (where available)
  • Social Media Sharing
  • Email to a Friend
  • Virtual Tour Link
  • Embedded Virtual Tours (YouTube, Vimeo, and Matterport)
  • Recommended Listings Based on User Behavior
  • Down Payment Assistance Link (where available)


  • Schedule a Showing
  • Information Request
  • Saved Searches
  • Email (Listing) Alerts
  • Property Organizer
  • User Registration –  Customizable Registration Prompts
  • Contact Form
  • Home Valuation Request Form
  • MarketBoost email report subscription forms
  • Lead Management System
  • Lead Forwarding to Third Party Services
  • Lead Registration Notification
  • Lead Activity Reporting
  • Automated Lead Activity Email Reports

Search Engine Optimization

  • Indexable Listings
  • IDX Content On Your Domain (without framing)
  • Top Picks/Hot Sheet Master Page Index
  • Optimized Property Detail URLs
  • Community Pages
  • SEO Link Widget
  • Optimized Title, Meta and Keyword Tags in Property Details Pages
  • Social Media Integration and Backlinks


  • Customizable Sidebar Widgets – Listing Galleries, Search Results, Saved Searches, Featured Properties, Custom HTML
  • Advanced CSS Styling (backgrounds, fonts, buttons, backgrounds and much more)
  • Customize Information On Your Listings
  • Logo Display on Your Listings


  • Listing and open home pages for predefined searches
  • Dynamically updated market report pages
  • Lead capture forms for alert signups
  • Daily listing alerts
  • Monthly market report emails
  • Weekly open home emails

Brokerage Features

  • Featured Listings from Multiple Agents/Offices
  • Office Information Pages
  • Office Roster Pages
  • Mobile Office and Agent Pages
  • Agent Bio Pages with Agents’ Listings
  • Auto or Manual Lead Assignment Options
  • Geographical and Preferred
  • Language Lead Assignment Options
  • Agent Log-In System
  • Branded Email Alerts (listings) for Agents

Marketing Automation

  • Automated follow-up campaigns for new leads
  • Auto-assign leads to campaigns based on source
  • 3 pre-built lead nurturing campaigns
  • Smart content – personalized listing recommendations and market data
  • Lead aggregation from 30+ sources
  • Campaign builder
  • Email campaign management
  • Email campaign analytics

agent CRM

  • CRM Business dashboard
  • Pipeline management
  • Advanced lead filtering
  • Lead Rating – algorithm-based smart ratings to identify your best leads
  • Custom & pre-created lead tags
  • Expanded lead info: type, birthdays, anniversaries
  • Lead notes and call log
  • To Do list with calendar syncing
  • Send custom emails to leads
  • Automated birthday and closing anniversary emails


  • Included with Agent plans
  • Available for iOS and Android
  • Access your leads and their activity history
  • Monitor all property search activity on your site
  • Receive push notifications
  • Add/update leads
  • Add notes to lead records
  • And more!


  • Contact Information Page
  • Site Activity Reporting with Trend Charts

Our Optima IDX accounts are easily integrated using an “HTML wrapper” method or using framesets (iframes). We recommend the HTML wrapper method wherever possible but frameset integration may be necessary in some cases. 

Email notifications are sent immediately to your email address (and any number of additional email addresses you may choose to add) whenever a new lead registers. You can also log into the account Control Panel any time to review all of your leads and see their activity on your site. All of the lead activity on your site is also sent by email in a mobile-friendly report on a daily, weekly, or monthly basis. Agent plans also include Optima Leads, our mobile app for agents, which can send push notifications for new leads.

We do not currently offer IDX products that can be integrated with Joomla or Drupal websites. We are interested in supporting platforms that are in demand and may offer products for these platforms in the future if we determine the demand warrants the required development investment.

Web developers can use CSS to customize many elements of Optima IDX and Optima Express, such as background colors, button colors, font attributes, and more.

Our free trial accounts allow web developers to explore the display styling options available.

Yes. There are two options for integrating Optima IDX into your existing site. Your website developer can add the site branding directly to the Optima IDX pages by adding the required HTML code to your account pages. The second option is to use iframes to frame the IDX pages into pages on your website. In either case, CSS can be used to customize the styling of the IDX content.

Yes. By default, every city covered by your MLS® System will be included in the city list on your search page. It’s easy to configure your search page to include only the areas that you primarily serve by creating a custom city list within the Control Panel.

Yes. All packages include a page featuring inventory listings. This page is automatically updated with your new listings as they enter the market. Off-market listings are removed, unless you opt to include them for display. If you don’t have any listings of your own, you can use your inventory page to highlight your office’s listings.

Yes – new leads can be forwarded to other services. Agent plans with our CRM option will automatically import new leads from over 30 third-party services. There are also a wide variety of integration options available through Zapier.

iHomefinder CRM Lead Record