Optima Express

Add IDX search, lead capture, dynamic listing galleries, and more to your WordPress website

Wordpress

Gorgeous IDX for any device - laptop, tablet, or phone.

Easy to use. Unmatched styling options. Great SEO.

Quick Setup

Install Optima Express to load up your real estate website with powerful tools that help you close more business.

Fully Responsive Design

Responsive design means your site provides all functionality in a sleek design that adapts to any device or screen size. There’s no need to redirect to a separate mobile site.

Flexible Design Options

A library of widgets and shortcodes along with built-in options like color scheme and layout style let you customize your site quickly. For more extensive styling, apply custom CSS to any element.

iHomefinder Advanced Property Search Page Example

ACCOUNT Features

IDX Search

  • Property Search Form
  • Advanced Search Form
  • Polygon Search (draw-on-map)
  • Open Homes Search Form
  • Interactive Map Search
  • Address and MLS ID Search
  • Quick Search Widget
  • Free-Text Search Form with Auto-Suggest Widget
  • Customizable City and Zip Code Lists
  • Open House Search

Listings Display

  • Property Gallery Slider – Customizable Grid
  • Featured Properties Slideshow (JavaScript Widget)
  • Custom Search Slideshow (JavaScript Widget)
  • Featured Properties Page
  • Sold/Pending Properties Page
  • Supplemental Properties Page
  • Unlimited Saved Search Results Pages (“Markets”)
  • Gallery Widgets (Saved Searches and Featured Properties)
  • Community Pages
  • Enter and Display Off-Market Listings

Property Details

  • Listing Feature Details
  • Schools Information (GreatSchools.org)
  • WalkScore with Map – local amenities, attractions, public transportation, and more
  • Interactive Map
  • Large Photo Support with Retina-quality (where available)
  • Social Media Sharing
  • Email to a Friend
  • Virtual Tour Link
  • Embedded Virtual Tours (YouTube, Vimeo, and Matterport)
  • Recommended Listings Based on User Behavior
  • Down Payment Assistance Link (where available)

Lead CAPTURE & MANAGEMENT

  • Schedule a Showing
  • Information Request
  • Saved Searches
  • Email (Listing) Alerts
  • Property Organizer
  • User Registration –  Customizable Registration Prompts
  • Contact Form
  • Home Valuation Request Form
  • MarketBoost email report subscription forms
  • Lead Management System
  • Lead Forwarding to Third Party Services
  • Lead Registration Notification
  • Lead Activity Reporting
  • Automated Lead Activity Email Reports
  •  

Search Engine Optimization

  • Indexable Listings
  • IDX Content On Your Domain (without framing)
  • Top Picks/Hot Sheet Master Page Index
  • Optimized Property Detail URLs
  • Community Pages
  • SEO Link Widget
  • Optimized Title, Meta and Keyword Tags in Property Details Pages
  • Social Media Integration and Backlinks

Customization

  • Customizable Sidebar Widgets – Listing Galleries, Search Results, Saved Searches, Featured Properties, Custom HTML
  • Advanced CSS Styling (backgrounds, fonts, buttons, backgrounds and much more)
  • Customize Information On Your Listings
  • Logo Display on Your Listings

MARKETBOOST

  • Listing and open home pages for predefined searches
  • Dynamically updated market report pages
  • Lead capture forms for alert signups
  • Daily listing alerts
  • Monthly market report emails
  • Weekly open home emails

Brokerage Features

  • Featured Listings from Multiple Agents/Offices
  • Office Information Pages
  • Office Roster Pages
  • Mobile Office and Agent Pages
  • Agent Bio Pages with Agents’ Listings
  • Auto or Manual Lead Assignment Options
  • Geographical and Preferred
  • Language Lead Assignment Options
  • Agent Log-In System
  • Branded Email Alerts (listings) for Agents

Marketing Automation

  • Automated follow-up campaigns for new leads
  • Auto-assign leads to campaigns based on source
  • 3 pre-built lead nurturing campaigns
  • Smart content – personalized listing recommendations and market data
  • Lead aggregation from 30+ sources
  • Campaign builder
  • Email campaign management
  • Email campaign analytics

agent CRM

  • CRM Business dashboard
  • Pipeline management
  • Advanced lead filtering
  • Lead Rating – algorithm-based smart ratings to identify your best leads
  • Custom & pre-created lead tags
  • Expanded lead info: type, birthdays, anniversaries
  • Lead notes and call log
  • To Do list with calendar syncing
  • Send custom emails to leads
  • Automated birthday and closing anniversary emails

OPTIMA LEADS - AGENT MOBILE APP

  • Included with Agent plans
  • Available for iOS and Android
  • Access your leads and their activity history
  • Monitor all property search activity on your site
  • Receive push notifications
  • Add/update leads
  • Add notes to lead records
  • And more!

Miscellaneous

  • Contact Information Page
  • Site Activity Reporting with Trend Charts
FAQ's About WordPress IDX Plugin
Yes – a network installation is possible for a multisite. Each user client requires a separate Optima Express account with a corresponding registration key, entered in the client’s WordPress dashboard.

Optima Express is designed to be compatible with a wide variety of WordPress themes. Since there are thousands of WordPress themes available and not all of them will be compatible, we recommend testing themes before committing to a particular theme.

Yes. Optima Express doesn’t frame property listing data into your WordPress site. Instead, listing content appears directly under your domain, ensuring that your site gets full SEO credit.

Go to your WordPress Dashboard, select Plugins -> Add New, and search for Optima Express.

Web developers can use CSS to customize many elements of Optima Optima Express, such as background colors, button colors, font attributes, and more.

Yes – new leads can be forwarded to other services. Agent plans with our CRM option will automatically import new leads from over 30 third-party services. There are also a wide variety of integration options available through Zapier.